The variety of specifically religious programmes on terrestrial TV Essay Example

The assortment of explicitly strict projects on earthly TV Paper There are a wide range of kinds of strict projects, and seeing that there is such a great amount of decision over the five earthly stations, the significance of strict TV has begun to drop. The decrease in the survey of consecrated projects presents two significant inquiries: Are individuals less keen on observing such projects, or would they say they are, as a general public, not as strict as they used to be? Strict projects have consistently been available for whatever length of time that the TV has been near. A case of a strict program is a magazine appear. The run of the mill highlights of a magazine show are a moderator, remarks on a wide range of issues identifying with religion and confidence, interviews with VIPs just as close to home stories from common individuals. A case of a magazine show is The Heaven and Earth Show, typically appeared around late morning on a Sunday. Prior to watching the show, I accepted that the crowd of this program would be of a mature age, and would be individuals who are extremely strict, while in the wake of watching the show, I saw that there was no particular objective crowd, as the crowd was individuals all things considered. The show focuses on four primary things, audits, meetings, news and a watcher telephone meeting. The news segment discusses subjects in which the general population has indicated intrigue, which they audit. The Heaven and Earth Show likewise researches about various pieces of religion like the profound side. Numerous popular individuals and customary residents are both met about their religion, as well as on their opinion of a particular strict issue. Eventually, the telephone in segment is the place individuals telephone in and express their perspectives on a significant subject. Definitively, a magazine appear, as I would see it, is fascinating and isn't generally about religion. We will compose a custom paper test on The assortment of explicitly strict projects on earthly TV explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on The assortment of explicitly strict projects on earthbound TV explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on The assortment of explicitly strict projects on earthly TV explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Another sort of a strict program is a strict narrative, which has models like Everyman and Heart of he Matter. This kind of program now and then doesn't take a gander at strict perspectives and for the most part shows a discussion or a narrative about something, which is significant in the publics eye for example the Iraq emergency right now. Strict narratives take a gander at all the perspectives to then develop a rundown of contentions for and against the issue. Their closure is very cliché, as they appear to end so that permits the watcher to make up his/her own psyche. I am of the feeling that since telecasters want to show what society needs to see, new kinds of strict projects like strict narratives and magazine appears, have begun to be appeared on earthly T.V. Love programs, for example, Songs of Praise, which incorporates Church services and psalm singing, have been available from the principal days of the TV. On the other hand, as society has experienced an emotional change (for instance society has now become multi-confidence) the generalization of the commonplace strict program has likewise been adjusted. Because of this adjustment that has happened in the public eye, love programs have been compelled to change. Tunes of Praise, appeared around 6-7pm, has begun to incorporate new highlights. These incorporate highlights like human-intrigue stories from customary individuals, helpful music exhibitions, and how confidence has influenced their lives. Tunes of Praise investigations a wide range of masteries of Christianity, for example, Catholics and so forth. The conventional highlights of the program are still appeared, for example the crowd can chime in with the songs as the words really show up on the TV screen. By and large love programs have changed by an impressive sum as they have now begun to pull in watchers from a more youthful age gathering. Furthermore, religion has consistently assumed a job in the public eye; in any case, the job of religion upon society is presently altogether different to that of the conventional job; subsequently various new changed strict projects are being shown. Customarily, society was viewed as carefully strict Christians, and individuals went to Church and supplicated there all the more frequently. An ongoing survey shows that 85% of our general public despite everything have confidence in God or an unrivaled being. Despite the fact that this shows most of individuals despite everything trust in God, we cannot classify them as carefully strict. The adjustment in the public arena has modified the way that individuals see their religion, and cutting edge society can be named unclearly strict. I accept this for a few reasons, at first individuals don't ask as frequently as they utilized as well. Besides, numerous individuals just spotlight on their religion, during celebrations and strict occasions. Thirdly and in conclusion, individuals don't visit their sacred spots of love, as frequently as they utilized as well. As a result of society getting unclearly strict, the God opening has authoritatively been killed. The God opening is a timeframe consistently where love programs are shown on T.V. On the other hand, because of society not having any desire to view such projects, the main suffering love program, Songs of Praise, has been compelled to modernize. From the start Songs of Praise just represented Church functions, yet it currently focuses on moral issues and talking famous people, which unmistakably exhibits the colossal impact that society has on strict TV. The way that society has become progressively multi-ethnic and multi-strict has prompted numerous individuals changing over to different religions, which they discover directly for themselves. Telecasters must regard this, along these lines they have started to show strict projects that don't simply concentrate on Christianity. Definitively, the assortment of strict projects has expanded from simply venerate projects to a scope of various shows, for example, magazine shows and narratives and so on. I accept that society changing over from a carefully strict one to an unclearly strict one is the principle reason with regards to why this change has happened.

BAIDU & GOOGLE Research Paper Example | Topics and Well Written Essays - 1000 words

BAIDU and GOOGLE - Research Paper Example The reasons of the above result are investigated underneath; accentuation is given on the standards on which the extension of Google over the Chinese market was based. The purposes behind the disappointment of Google in the Chinese market are additionally fundamentally talked about. Regardless of its achievement in the worldwide market, Google has not figured out how to gain the strength of the Chinese market as a propelled Search Engine machine. Truth be told, as per a report distributed by the Search Engine Journal, the portion of Google in the Chinese market has been evaluated to 32.8% - while Baidu controls ‘the 56.8% of the inquiry share’ (Baker 2008). It ought to be noted however that no noteworthy rivalry appears to exist in the particular division †it is noticed that Baidu and Google control the 90% of the hunt share in China. ... wever, the time lost has been huge and Google is right now attempting to cover the hole caused due to its momentary exit from the Chinese market. Nonetheless, as per Hotchkiss (2011) the explanations behind the disappointment of Google in China are not simply administrative; it appears that the particular web index can't react †in any event not as adequately as †to the specialized requests of the particular area †accentuation is given on the structure of Chinese characters and the serious postpones that can be accounted for when utilizing these characters in a Search Engine machine. Additionally, it appears that the improvement of Google China has not helped towards the goals of the above issue †as it could be normal. The above issue is clarified through the accompanying model: in an examination created by Hotchkiss (2011) in North America and China the hour of reaction of Search Engines was set under correlation. On account of search through Google †utilizin g Western language †a timeframe of 8 as long as 10 seconds has been required to recover the outcomes. Be that as it may, when utilizing Google China the reaction to an inquiry question ‘took around 30 seconds, and with Baidu more than 55 seconds’ (Hotchkiss 2011). Aside from the hour of reaction, the introduction of the discoveries is likewise risky †alluding to Google China. It is clarified by Hotchkiss (2011) that the vertical output (in view of pertinence) utilized generally for checking the outcomes can't work on account of Google China; rather it is important to check the entire rundown of results so as to choose the necessary one (Hotchkiss 2011). As per the abovementioned, the capacity of Google to react to the necessities of Chinese individuals can be emphatically questioned. At the following level, the accompanying certainty ought to be referenced: in an ongoing (2011)

Application Of The UK Fire Safety Engineering To Apartment Building

Application Of The UK Fire Safety Engineering To Apartment Building Application Of The UK Fire Safety Engineering To Apartment Building Design For Means Of Escape â€" Assignment Example > Introduction: The management of fire and safety within buildings is an important process. In the UK, the government provides standards that are applicable in the design of new buildings and material alterations to existing buildings. These standards are intended to safeguard the occupants of a building from injuries in the event of fire and hopefully assist firefighters in accessing the building. Causes of fires are mainly electrical installations or explosions from the use of flammable chemicals. However, extreme events like terrorist attacks can also lead to fires in a building. The British standards do not cover the design for safety in the event of such extreme scenarios such as a terrorist invasion (Thenbs. com, 2015). This is due to their undefined nature. As a requirement, the design of the building should allow for easy horizontal escape in a fire situation. The British standards require that at an instance of a fire, a person should leave the building without being blocke d by the fire or smoke. This should be achieved by moving in a single direction away from the fire. This implies that there should be a couple of exits to a building that occupants can use to exits the building to safety. In some instances, the standard permits the existence of a single escape route. However, the provision of an alternative route is important to avoid the population of the house from being trapped by congestion of the escapes. The number of tenants in a building therefore becomes an important factor in designing for escape. Additionally, the indented use of the building will also affects the number and distance from the exit doors. This paper gives a review of the design specifications that are expected in escape instances in buildings in the UK. It intends to show how the UK building standards that are contained in the approved document B affect the specifications of the buildings designed in the country. Evacuation strategiesIn simple buildings, upon the discove ry of fire, each individual will require to move from the fire zone to a more secure location. This can happen simultaneously and can include all the occupants of the building. There should be alternative exits available to the people inside a building. For instance the building design below, the escape routes are given in green. There are numerous exits to o the building and an individual at each point can take optional exits through the corridors. All the corridors have two or more exits according to the design plan bellow. This method of evacuation is called the simultaneous evacuation. After the warning is given, everyone walks out the building through exits. The major exits should be designed to carry a large number of people. Doors opening towards the outside of the building can be helpful in times of emergency with easy opening or break through. The major exits can also have double doors to cater for the huge population that are likely to use it simultaneously at an instanc e of a fire within the building.

Why Is the Carbon Cycle Important

The carbon cycle describes the way the element carbon moves between the Earths biosphere, hydrosphere, atmosphere, and geosphere. It is important for a few reasons: Carbon is an essential element for all life, so understanding how it moves helps us to understand biological processes and factors that influence them.One form carbon takes is the greenhouse gas carbon dioxide, CO2. Increased levels of carbon dioxide insulate the Earth, causing temperatures to rise.  Understanding how carbon dioxide is absorbed and released helps us understand the climate and predict global warming.Carbon is not in balance, so its important to learn where it is being stored and released. The rate at which carbon is deposited into living organisms is not the same as the rate it is returned to the Earth. There is about 100x more carbon in living matter than in the Earth. Burning fossil fuels releases massive amounts of carbon into the atmosphere and to the Earth.The carbon cycle is tied to the availability of other elements and compounds. For example, the carbon cycle is tied to the availability of oxygen in the atmosphere. During photosynthesis, plants take carbon d ioxide from the air and used it to make glucose (stored carbon), while releasing oxygen. Sources Archer, David (2010). The Global Carbon Cycle. Princeton: Princeton University Press. ISBN 9781400837076.Falkowski, P.; Scholes, R. J.; Boyle, E.; Canadell, J.; Canfield, D.; Elser, J.; Gruber, N.; Hibbard, K.; Hà ¶gberg, P.; Linder, S.; MacKenzie, F. T.; Moore b, 3.; Pedersen, T.; Rosenthal, Y.; Seitzinger, S.; Smetacek, V.; Steffen, W. (2000). The Global Carbon Cycle: A Test of Our Knowledge of Earth as a System. Science. 290 (5490): 291–296. doi:10.1126/science.290.5490.291

Literature Review On Diversity Management Essay - 1489 Words

1.0. Background In many countries, diversity management has evolved as an important aspect taken into consideration by many organizations. This is mainly due to the migration of expatriates, globalization and initiatives taken for fairness, equal opportunity and social justice(Rainey2, 2014). In last few decades, the entire world and organizations has faced a significant increase in the demographic diversity of the workplace. Many policies have been formulated by the organizations all over the world to control diversity management. Due to such policies like equal employment opportunity has help certain groups a lot in getting a job who were not being able to get an employment before (Tsui, (1999)). Such growth in the diversity has triggered controversy and has left a question mark among several scholars. Diversity in the workplace can also be an advantage and can benefit the organization but it can also harm the organization in terms of conflicts between different groups in one organization (Wise, ( 2000)). 2.0. Literature Review on Diversity Management 2.1. Introduction The recent researches on diversity management has enlightened important evidences for organizations on managing diversification in workplace that are highly diversified (Choi, (2009)).(Thomas, (1990)) In his research he came up with the idea of how to manage diversity in the organization. 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Furthermore, the researcher will identify policies for monitoring unethical behavior and injustice in an organization. Finally, the researcher will provide the rationale for selected policies. Ethics Policies According o Golja and Paulisic (2010) ethics isRead MoreRunning Head: Brief Literature Review Draft . Brief Literature1636 Words   |  7 Pageshead: Brief Literature Review Draft Brief Literature Review Draft Introduction This is a draft paper of the literature review from week one to today. This is ensuring the literature reviews, research sources, and including personal throughs and opinions reflect a comprehensive literature research. It’s also includes the major themes identified in week three mapping. The draft paper helps identifying and considering the theoretical or conceptual frameworks present throughout the literatures. In additionRead MoreDiversity And Diversity Of Diversity1657 Words   |  7 PagesThus, diversity studies would then be reduced to the conclusion that ‘everyone is different’ and, if this conclusion is accepted, the concept of diversity may become â€Å"nothing more than a benign, meaningless concept† (Nkomo, 1995). The danger in narrowly defining diversity, however, is that only one dimension of cultural diversity (race, age, ethnicity, or gender) is by and large the subject of research at a time. Since a cultural diversity dimension interacts wi th other dimensions of diversity narrow

Constance Baker Motley A Biography Free Essays

Constance Baker Motley was born on September 14, 1921, in New Haven, Connecticut. She was the ninth of twelve children born to parents, whom emigrated from the island of Nevis in the West Indies. Her mother was Rachel Baker and she was a founder of the New Haven NAACP. We will write a custom essay sample on Constance Baker Motley: A Biography or any similar topic only for you Order Now Her father was Willoughby Alva Baker and he was a chef for student organizations at Yale University. At the age of fifteen, Constance joined the local NAACP were she was denied admission to a local skating rink and public beach. This is what sparked her interest in law and helped her pioneering career as a civil rights lawyer, lawmaker and judge (which spanned six decades) and was highlighted by numerous historic achievements, including the first African American elected to the New York Senate, the first black woman to hold the position of Manhattan Borough President, and the first African American woman appointed to serve as a federal district judge. Constance attended New Haven’s integrated public schools. By the age of 15, she decided that she wanted to be a lawyer because of all the active reading she was doing. She also attended Fisk University and then transferred to New York University, were she received a bachelor’s degree in economics. She was accepted at Columbia University Law School in 1944 and she went and graduated in 1946. In 1945, she became the law clerk for Thurgood Marshall, then became the chief counsel of the NAACP’S Legal Defense and their educational fund. Over the next 20 years, she did some hard work on some of the United States’ civil rights cases, including preparing the draft complaint in 1950, for what would later become Brown v. Board of Education. In the early 1960’s, Motley successfully argued for one thousand schoolchildren, who were expelled for demonstrating. She also represented a group called the â€Å"Freedom Fighters,† who rode interstate buses to test desegregation laws. From 1961 to 1964, Motley won nine of ten civil rights cases because she argued with the Supreme Court decision on every case. In the late 1960’s, Motley became interested in politics and by 1964, she had left the NAACP to become the first black woman to serve on the New York State Senate. In 1965, she became the first woman president of the Borough of Manhattan. She worked to decrease racial segregation in schools. In particular, she directed the campaign that resulted in James H. Meredith admission to the University of Mississippi. Later in 1966, President Johnson nominated Motley to the federal bench in Manhattan. Over the next 40 years. Motley handled civil rights cases such as, when she made the decision in 1978 allowing a girl to change in the New York Yankees’ locker room. During this time she was a big success to Dr. Martin Luther King and all the other civil rights activists. Her and King fought together so that the nation would be equal among citizens and there would not be anymore segregation. In 1982, Motley became the first female chief judge. Her style could be deceptive, often challenging a witness to get away with one lie after another. Judge Motley won cases that ended segregation in Memphis restaurants and white-only lunch counters in Birmingham, Alabama. Judge Constance Baker Motley was a tall, gracious and stately woman whose main goal was sometimes elusive: dignity for all people. Her personal approach was also dignified. As a black woman practicing law in the South, she endured gawking and more than a few physical threats. But through those trials and tribulations, she still remained positive and influenced others to do the same. Constance Baker Motley was a very famous person to remember. She did a lot of things to help young individuals. This lady changed society because she was the first to serve in high ranking categories, which gave the African American race a chance to follow in her footsteps or even go beyond that. Constance Baker Motley died of congestive heart failure on September 28, 2005, at the age of eighty-four years old. Although she had assumed senior status as a judge in 1986, handling a reduce caseload, she continued to work until her death. She was survived by her husband, Joel Wilson Motley, whom she married in 1949, and she had one son Joel Motley and several siblings. Constance Baker Motley played a vital role in today’s society because there are many people that will not be active in civil rights and the well-being of themselves and others. She will always be remembered of as one of the greatest women of lifetime history because she was positively influenced, which made her work be positive. This is a true role-model for people all across America to want to do something similar to what this woman did for the African American race. How to cite Constance Baker Motley: A Biography, Papers

Markeing Managment Essay Example

Markeing Managment Paper Marketing Management Knowledge and Skills Tenth Edition J. Paul Peter University of Wisconsin-Madison James H. Donnelly, Jr. / University of Kentucky Me Graw Hill McGraw-Hill Irwin Contents SECTION 1 ESSENTIALS OF MARKETING MANAGEMENT 1 Processing of Research Data 3 7 Preparation of the Research Report 38 Limitations of the Research Process 38 Marketing Information Systems Conclusion 41 40 PART A INTRODUCTION 3 Chapter 3 Consumer Behavior 42 Chapter 1 Strategic Planning and the Marketing Management Process 4 The Marketing Concept 4 What Is Marketing? What Is Strategic Planning? Social Influences on Consumer Decision Making 43 Culture and Subculture 43 Social Class 44 Reference Groups and Families 6 45 6 Strategic Planning and Marketing Management The Strategic Planning Process 7 The Complete Strategic Plan 16 Marketing Influences on Consumer Decision Making 45 Product Influences 45 Price Influences 45 Promotion Influences 46 Place Influences 46 20 The Marketing Management Process 16 Situation Analysis 16 * Marketing Planning 19 Implementation and Control of the Marketing Plan Marketing Information Systems and Marketing Research 21 Situational Influences on Consumer Decision Making 47 Psychological Influences on Consumer Decision Making 47 Product Knowledge 47 Product Involvement 48 The Strategic Plan, The Marketing Plan, and Other Functional Area Plans 21 Marketings Role in Cross-Functional Strategic Planning 21 Consumer Decision Making Need Recognition 49 †¢ Alternative Search 50 Alternative Evaluation 51 Purchase Decision 51 Postpurchase Evaluation 52 48 Conclusion 22 Appendix Portfolio Models 25 PART B MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET 29 Chapter 2 Marketing Research: Process and Systems for Decision Making 30 The Role of Marketing Research 30 The Marketing Research Process 31 Purpose of the Research 31 Plan of the Research 32 Performance of the Research 37 xii Conclusion 54 Chapter 4 Business, Government, and Institutional Buying 55 Categories of Organizational Buyers Producers 55 Intermediaries 56 Government Agencies 56 Other Institutions 56 55 The Organizational Buying Process 56 Purchase-Type Influences on Organizational Buying 57 Straight Rebuy 57 Contents Modified Rebuy 57 New Task Purchase 5 7 xiii Structural Influences on Organizational Buying Purchasing Roles 58 Organization-Specific Factors 59 Purchasing Policies and Procedures 59 58 Chapter 7 New Product Planning and Development 98 New Product Strategy 99 New Product Planning and Development Process 101 We will write a custom essay sample on Markeing Managment specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Markeing Managment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Markeing Managment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Behavioral Influences on Organizational Buying Personal Motivations Role Perceptions 60 60 60 Stages in the Organizational Buying Process Organizational Need 63 Vendor Analysis 63 Purchase Activities 63 Postpurchase Evaluation 63 62 Idea Generation 101 Idea Screening 103 Project Planning 104 Product Development 105 Test Marketing 105 Commercialization 106 The Importance of Time 106 Some Important New Product Decisions Quality Level 107 Product Features 108 Product Design 108 Product Safety 109 107 Conclusion 65 Chapter 5 Market Segmentation 66 Delineate the Firms Current Situation 66 Determine Consumer Needs and Wants 67 Divide Markets on Relevant Dimensions 67 A Priori versus Post Hoc Segmentation 68 Relevance of Segmentation Dimensions 68 Bases for Segmentation 69 Causes of New Product Failure Needfor Research 109 109 Conclusion 111 Develop Product Positioning 75 Decide Segmentation Strategy 76 Design Marketing Mix Strategy 77 Conclusion 78 Chapter 8 Integrated Marketing Communications Strategic Goals of Marketing Communication Create Awareness 112 Build Positive Images 112 Identify Prospects 112 Build Channel Relationships Retain Customers 113 112 112 PARTC THE MARKETING MIX 79 Chapter 6 Product and Brand Strategy Basic Issues in Product Management Product Definition 80 Product Classification 81 Product Quality and Value 82 Product Mix and Product Line 83 Branding and Brand Equity 84 Packaging 88 113 The Promotion Mix 113 Integrated Marketing Communications 114 Advertising: Planning and Strategy 116 80 80 Objectives ofAdvertising 116 Advertising Decisions 16 The Expenditure Question 117 The Allocation Question 120 Sales Promotion 124 Product Life Cycle The Product Audit 90 93 Push versus Pull Marketing 124 Trade Sales Promotions 125 Consumer Promotions 126 What Sales Promotion Can and Cant Do 126 Product Adoption and Diffusion 93 95 Deletions 93 Product Improvement Organizing for Product Management Conclusion 97 95 Public Relations 128 Direct Marketing 128 Conclusion 129 Appendix Major Federal Agencies Inv olved in Control of Advertising 131 xiv Contents Chapter 9 Personal Selling, Relationship Building, and Sales Management 132 Importance of Personal Selling 132 The Sales Process 133 Objectives of the Sales Force 133 The Sales Relationship-Building Process 134 People Who Support the Sales Force 140 Managing the Sales and Relationship-Building Process 141 The Sales Management Task 141 Controlling the Sales Force 142 Motivating and Compensating Performance 146 Conclusion 146 Estimate Costs and Other Price Limitations 170 Analyze Profit Potential 171 Set Initial Price Structure 171 Change Price as Needed 172 Conclusion 172 PARTD MARKETING IN SPECIAL FIELDS 173 Chapter 12 The Marketing of Services 174 Important Characteristics of Services 176 Intangibility 176 Inseparability 177 Perishability and Fluctuating Demand 178 Client Relationship 178 Customer Effort 179 Uniformity 180 Providing Quality Services 180 Customer Satisfaction Measurement 182 The Importance of Internal Marketing 182 Overcoming the Obstacles in Service Marketing Limited View of Marketing 184 Limited Competition 184 Noncreative Management 185 No Obsolescence 185 The Service Challenge 186 Banking 186 Health Care 186 Insurance 187 Travel 187 Implications for Service Marketers 188 Conclusion 189 Chapter 10 Distribution Strategy 148 The Need for Marketing Intermediaries 148 Classification of Marketing Intermediaries and Functions 148 Channels of Distribution 150 Selecting Channels of Distribution 151 Specific Considerations 151 Managing a Channel of Distribution 154 Relationship Marketing in Channels 154 Vertical Marketing Systems 154 Wholesaling 157 Store and Nonstore Retailing 15 8 Store Retailing 158 Nonstore Retailing 159 Conclusion 162 184 Chapter 11 Pricing Strategy 63 Demand Influences on Pricing Decisions 163 Demographic Factors 163 Psychological Factors 163 Price Elasticity 164 Supply Influences on Pricing Decisions 165 Pricing Objectives 165 Cost Considerations in Pricing 165 Product Considerations in Pricing 167 Environmental Influences on Pricing Decisions Competition 168 Government Regulations 168 A General Pricing Model 169 Set Pricing Objectives 169 Evaluate Product-Price Relationships 169 Chapter 13 Global Marketing 190 The Competitive Advantage of Nations 191 Organizing for Global Marketing 192 Problems with Entering Foreign Markets 192 Organizing the Multinational Company 195 Programming for Global Marketing 197 Global Marketing Research 197 Global Product Strategy 200 Global Distribution Strategy 200 Global Pricing Strategy 201 Global Advertising and Sales Promotion Strategy 201 Entry and Growth Strategies for Global Marketing 202 Conclusion 205 168 Contents xv SECTION 2 ANALYZING MARKETING PROBLEMS AND CASES 207 A Case Analysis Framework 208 1. Analyze and Record the Current Situation 209 2. Analyze and Record Problems and Their Core Elements 213 3. Formulate, Evaluate, and Record Alternative Courses ofAction 214 4. Select and Record the Chosen Alternative and Implementation Details 215 Pitfalls to Avoid in Case Analysis 215 Communicating Case Analyses 218 The Written Report 218 The Oral Presentation 220 Conclusion 220 Exercise 7 238 Pricing Issues on the Internet 238 Exercise 8 238 Selecting the Internet as a Distribution Channel 238 Exercise 9 239 Internet Advertising 239 Exercise 10 239 The Adaptation of Services to the Internet 239 Exercise 11 240 Marketing Communications Techniques in the Internet Age 240 INTERNET SOURCES OF MARKETING INFORMATION 241 Charles Heath: Eastern Kentucky University Corporate Web Sites 242 Search Engines and Directories 242 Government Sites 243 Business Publications 243 Newspapers 244 National Papers 244 Large City Papers 244 International Papers 245 Regional Papers 245 General Business Sites 245 Internet Marketing Reference Sites 246 Compilation Sites 246 SECTION 3 FINANCIAL ANALYSIS FOR MARKETING DECISIONS 221 Financial Analysis 222 Break-Even Analysis 222 Net Present Value Analysis 224 Ratio Analysis 226 Conclusion 230 SECTION 4 INTERNET EXERCISES AND SOURCES OF MARKETING INFORMATION 231 PART A INTERNET EXERCISES 233 Charles Heath: Eastern Kentucky University Exercise 1 234 Corporate Web Sites 234 Exercise 2 234 Online versus Offline Retail Experiences 234 Exercise 3 235 Consumer Decision-Making Process 235 Exercise 4 236 Discovering Product Assortments Online 236 Exercise 5 236 Brand Equity on the Internet 236 Exercise 6 237 The Impact of Communities on Marketing 237 5 MARKETING MANAGEMENT CASES 247 MARKET OPPORTUNITY ANALYSIS 249 Case! McDonalds Corporation 250 I Paul Peter and Ashish Gokhale: University of Wisconsin-Madison Case 2 Southwest Airlines 2008 257 Andrew C. Inkpen: Thunderbird School of Global Management xvi Contents Case 3 South Delaware Coors, Inc. CASE GROUPC 271 PROMOTION STRATEGY 373 James E. Nelson and Eric J. Karson: University of Colorado Case 4 Ruths Chris: The High Stakes of International Expansion 280 Allen H. Kupetz and lion Alon: University of Western Ontario Case 5 Coach Inc. : Is Its Advantage in Luxury Handbags Sustainable? 287 John E. Gamble: University of South Alabama Case 6 Panera Bread Company Case 12 The Obama Campaign Strategy 74 Dan Tolhurst and Mark Vandenbosch: University of Western Ontario Case 13 Mountain Dew: Selecting New Creative 383 Douglas B. Holt: Oxford University Case 14 Red Bull 400 302 Arthur A. Thompson: University of Alabama Richard R. Johnson, Jordan Mitchell, Paul W. Farris, and Ervin Shames: University of Virginia Case IS Hips Feel Good—Doves Campaign for Real Beauty 414 David We sley: Northeastern University CASE GROUP B PRODUCT STRATEGY Case 7 Starbucks—Early 2008 319 320 J. Paul Peter: University of Wisconsin-Madison Case 8 Your Home is a Good Place, Inc. CASE GROUP D DISTRIBUTION STRATEGY 429 25 Case 16 IKEAs Global Strategy: Furnishing the World 430 . Paul Kolesa Kevin Coulson and Zane Swanson: University of Western Ontario Case 9 easyCar. com 332 Case 17 Pets. com Inc. : Rise and Decline of a Pet Supply Retailer 438 Omar Merlo: University of Western Ontario Case 18 The Challenges Facing eBay in 2008: Time for a Change in Strategy? 453 Louis Marino: University of Alabama Patrick Kreiser: Ohio University John J. Lawrence: University of Idaho Luis Solis: University of Idaho Instituto de Empresa Case 10 The Launch of the Sony PlayStation 3 David Wesley and Gloria Barczak: Northeastern University Case 11 Snacks to Go 41 356 JoAnn K. Linrud: Central Michigan University Contents xvii Case 19 SECTION 6 STRATEGIC MARKETING CASES 587 Case 1 Wal-Mart Store s Inc. in 2008: Managements Initiatives to Transform the Company and Curtail Wal-Mart Bashing 479 Arthur A. Thompson: University of Alabama Yum! Brands, Pizza Hut, and KFC 589 Jeffrey A. Krug: Appalachian State University CASE GROUP E PRICING STRATEGY 519 Case 20 Case 2 Caterpillar, Inc. 603 Schwinn Bicycles 520 J. Paul Peter: University of Wisconsin-Madison Sara L. Pitterle and J. Paul Peter: University of Wisconsin-Madison Case 21 Terra Bite Lounge: Pay What You Want Cafe^ 523 Remi Trudell: University of Western Ontario Case3 EMR Innovations 615 Kay M. Palan: Iowa State University Case 4 Case 22 Cowgirl Chocolates 527 Harley-Davidson, Inc. —Motorcycle Division 626 J. Paul Peter: University of Wisconsin-Madison John J. Lawrence, Linda J. Morris, and Joseph J. Geiger: University of Idaho Case 23 Case 5 Clearwater Technologies7 540 Susan F. Sieloff and Raymond M. Kinnunen: Northeastern University PepsiCos Diversification Strategy in 2008 639 John E. Gamble: University of South Alabama Case 6 CASE GROUP F Social and Ethical Issues in Marketing Management 545 Case 24 E. J. Gallo Winery (2007) Expresso Espresso 656 Calvin M. Bacon, Jr. : University of South Alabama 546 Case? Respironics, Incorporated: Take a Deep Breath 678 Janet L. Rovenpor: Manhattan College Armand Gilinsky, Jr. : Sonoma State University Marion Armstrong, Taylor Green, and A. J. Strickland III: University of Alabama Case 25 Abercrombie Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel 563 Janet Rovenpor: Manhattan College CaseS Research In Motion—Entering a New Era 700 Sofy Carayannopoulos: Wilfrid Laurier University xviii Contents Case 9 Krispy Kreme Doughnuts in 2005: Are the Glory Days Over? 723 Arthur A. Thompson, Jr. : University of Alabama Amit J. Shah: Frostburg State University Case 10 Table of Contents 786 Introduction 786 Situational Analysis 786 Marketing Planning 786 Implementation and Control of the Marketing Plan Summary 790 Appendix—Financial Analysis 790 References 793 788 Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? 748 Arthur A. Thompson, Jr. : University of Alabama John E. Gamble: University of South Alabama Conclusion 793 Notes 795 Index 802 SECTION 7 Developing Marketing Plans 783 A Marketing Plan Framework Title Page 785 Executive Summary 785 784